Company record
Act-On develops software platforms for demand generation, onboarding, integration, email‑marketing automation and CRM automation. The portfolio also includes account‑based marketing and product‑launch tools. Its functionality covers data collection, web‑form creation, lead‑scoring model development, website optimization, visitor tracking, and the analysis, management, storage and transfer of data. These capabilities are applied to engagement, communication and broader marketing initiatives. Act-On’s solutions serve the banking, finance, insurance, retail, hospitality
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